Sunday, December 29, 2019

Madness in The Yellow Wallpaper and The Tell-Tale Heart

Madness in The Yellow Wallpaper and The Tell-Tale Heart Compare the portrayal and use of madness in The Yellow Wallpaper by Charlotte Perkins Gilman and The Tell-Tale Heart by Edgar Allan Poe. Which story did you prefer and why? The Yellow Wallpaper by Charlotte Perkins Gilman and the Tell-Tale Heart by Edgar Allen Poe both describe characters who in the opinion of other people are insane. The characters hysterical behaviour due to their insanity is depicted as the stories progress. The Yellow Wallpaper was written for a reason to demonstrate how women were treated in society in the 19th Century. The Tell-Tale heart was written primarily for the purpose of entertainment. The Yellow Wallpaper by Charlotte Perkins Gilman†¦show more content†¦It is written as if the character was speaking to a psychiatrist or a detective giving a full account of his actions because of this he frequently justifies his actions and is very proud of the meticulous design of his crime: If you still think me mad, you will think so no longer when I describe the wise precautions I took for the concealment of the body. In The Yellow Wallpaper the character is dismayed by the fear of her impending madness: I wish I could get well faster. Although she believes that she is completely sane, she is fully aware that people around her find her behaviour very peculiar. She is also aware that she is becoming fixated by the wallpaper in her room and realises that she demonstrates hysterical tendencies towards it. In The Tell-Tale heart the character is also aware that people believe him to be mad and find his behaviour neurotic, but he is convinced that he is sane and sets out to assure the reader of this: How, then am I mad? You fancy me mad. Madmen know nothing. Throughout the story he never shows fear of his madness because he never believes that he is. At the beginning of The Yellow Wallpaper the character is quite sane although she does demonstrate signs of incipient madness. She is however ill and recovering from postnatal depression, which is why she is imprisoned in her little room. The irony is that instead of curing her illness, theShow MoreRelatedTell Tale Heart and the Yellow Wall Paper1321 Words   |  6 Pagesstories â€Å"The Tell Tale Heart† by Edgar Allen Poe, and â€Å"The Yellow Wall Paper† by Charlotte Perkins Gilman. Even though their writing styles are far apart they deal with a similar issue. Both authors deal with the fragility of the human mind. Both stories are very interesting and hold you to the core perhaps it is because any truly sane person knows that there is a little madness in all of us. Maybe that is why many people still read their stories today. In the story â€Å"The Tell Tale Heart† the narratorRead MoreThe Yellow Wallpaper and the Tell Tale Heart Analysis1189 Words   |  5 PagesHawkins 1 Deidre Professor Connors English 102-15 March 12, 2011 Narrative Unreliability and Symbolisms in â€Å"The Tell -Tale Heart† and â€Å"The Yellow Wallpaper† â€Å"The Tell -Tale Heart† by Edgar Allan Poe, was released in 1843. It is one of Poe’s shortest stories and provides a look into paranoia and mental deterioration. â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, was released in 1899. This story also provides a look into mental deterioration and had been misinterpreted when it wasRead MoreA Tell Tale Heart By Edgar Allan Poe1156 Words   |  5 Pagesconclusion that all of the stories we read in class contain some level of madness. For example in the short stories â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman â€Å"The Tell-Tale Heart† by Edgar Allan Poe, both of the main character in these stories believe that they are perfectly wise, but their out of control behaviors proves that they’re mentally ill or to be more specific insane. In the short story â€Å"A tell-tale heart† the unknown narrator is telling us a story about his neighbor who is anRead MoreThe Tell Tale Heart And The Yellow Wallpaper Essay1619 Words   |  7 Pagesâ€Å"The Tell-Tale Heart† and â€Å"The Yellow Wallpaper† each depict a personal viewpoint of mentally ill characters, who both differ and are alike in various aspects of â€Å"madness.† Edgar Allan Poe’s character denies a presence of madness entirely, yet blames a physical ailment instead. As deeply disturbed as the character seems because of the eye, he abruptly decides to eradicate what he believes is the primary issue rather than considering attempting to heal his own â€Å"disease.† Charlotte Gilman’s story differsRead MoreEdgar Allen Poe and Charlotte Perkins Are Unreliable Narrators: A Discussion1013 Words   |  4 Pagespsychological constructs of the characters contained within their short stories. In The Tell-Tale Heart, by P oe, the unnamed narrator maintains that he is not mad despite the fact that he has murdered someone in the process of trying to destroy an Evil eye. On the other hand, in The Yellow Wallpaper, by Perkins, the unnamed narrator recognizes that her nerves have contributed to her descent into madness. It can be argued that both unnamed narrators are equally unreliable because of their behaviorRead Moreâ€Å"The Fall of the House of Usher† and â€Å"The Yellow Wallpaper†: A Comparison Introduction2266 Words   |  10 Pages â€Å"The Fall of the House of Usher† and â€Å"The Yellow Wallpaper†: A Comparison Introduction Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† has received wide praise for its accurate depiction of madness and the symptoms attributed to mental breakdowns (Shumaker 1985).  Ã‚   While these symptoms may seem obvious from today’s psychological perspective, Gilman was writing at the close of the 19th century when the discipline of psychology was still emerging out of a rudimentary psychiatric approach to treatingRead MoreFiction Essay: Yellow Wallpaper and Story of the Hour1517 Words   |  7 Pagesï » ¿Victoria Reyes English 104-OL5 Professor Steiner September 9, 2013 â€Å"The Yellow Wallpaper and Story of The Hour: A Character Analysis† Marriage has often been described as one of the most beautiful and powerful unions one human can form with another. It is the sacred commitment and devotion that two people share in a relationship that makes marriage so appealing since ancient times, up until today. To have and to hold, until death do us part, are the guarantees that two individuals makeRead MoreThe Yellow Wall-Paper: A Classic Piece of Gothic Literature 1215 Words   |  5 Pagesevokes strong feelings of foreboding or fearful anticipation is also essential to this genre. Based upon these criteria, The Yellow Wall-paper is a classic piece of Gothic literature. In it, Charlotte Perkins Gilman utilizes numerous elements of the Gothic tradition to tell the story of one womans descent into madness. The physical setting that Gilman creates in The Yellow Wall-paper certainly evokes a feeling of foreboding or nervous anticipation. At the beginning, the narrator suggests thatRead MoreGothic Elements in Great Expectations’ by Charles Dickens Essay2075 Words   |  9 Pagesromance and horror in an attempt to thrill and terrify the reader, yet in the Victorian era ceased to become a dominant literary genre. However themes of the Gothic still survived such as psychological and physical terror, mystery, supernatural and madness. The melancholy atmosphere and persistent melodrama in novels such as ‘Great Expectations’ by Charles Dickens are examples of Gothic elements in later novels as the ‘Victorian gothic’ moves away from traditional themes (ruined castles, helpless heroinesRead More Repression of Women Exposed in The Yellow Wallpaper1873 Words   |  8 PagesRepression of Women Exposed in The Yellow Wallpaper      Ã‚  Ã‚  Ã‚   The short story The Yellow Wallpaper by Charlotte Perkins Gilman gives a brilliant description of the plight of the Victorian woman, and the mental agony that her and many other women were put through as treatment for depression when they found that they were not satisfied by the life they had been given.      Ã‚  Ã‚  Ã‚  Ã‚   In the late nineteenth century when the Yellow Wallpaper was written, the role of wife and mother, which

Saturday, December 21, 2019

Coffee House Business Plan - 3202 Words

INSIDE COFFEE | BUSINESS PLAN | | Our goal is to be the coffeehouse of choice for the local community, downtown business workers, tourists who visit the city, and students, by providing a higher quality experience than any competitor. | | SoonBum(Tony) Lee Areum Han Marguax Auby | | | Contents 1 Business Summary 2.1 Mission 2.2 Objectives 2.3 Major Keys to Success 2 Product 3.4 Product Description 3.5 Competitive Comparison 3.6 Future Products 3 Market Analysis Summary 4.7 Industry Analysis 4.8.1 Coffee Industry Analysis 4.8.2 Competition amp; Buying Patterns 4.8 Market Segmentation 4.9 Market Targeting 4.10†¦show more content†¦* Noise / Buzz Markeing that exposes Inside Coffee to high-profile trend-setters and key influencers. * Highly trained and friendly staff. * A dynamic website with online sales capability. Drive-Through, Mobile shops. * Provide community support through customer involvement. 2 Product 2.3 Product Description Our product line can be dividend in to 7 groups. Coffeeamp;Espresso Drinks, Teas, Juices, Sodas, Other Drinks, Snacksamp;Pastries, and Deli Items. All of these products are common these days and it is difficult to make a huge difference through taste of the products. Although the taste and quality have to be good, it isn’t the main factor people will choose to drink Inside Coffee. It is the atmosphere, culture, and the unique experiences that brings value to the customers. 2.2 Competitive Comparison We consider ourself to be a player in the coffee house industry. However, we know that competition for our products range from soft drinks to milk shakes to adult beverages. Inside Coffee s primary competition will come from three sources: * Coffee houses such as Index Cafe and Double Coffee. * Locally owned and operated cafes. * Fast food chains and convenience stores. Two things will make Inside Coffee stand out from all its competitors: * Inside Coffee will be providing products in the most convenient and efficient way available, either at Drive-thru shops,Show MoreRelatedglobal1641 Words   |  7 Pagesnation worried and respect to this country. Lastly, coffee addicted among American people and society. Starbucks firm specific (FSAs) advantages are location of their coffee house. Most of Starbucks coffee house are located in strategic area like urban area. This location has high traffic that can be easily reach and access by customer. Then, Starbucks offer high quality of facility and convenience to their customer. The ambience in the coffee house can make people relax and enjoy having a meetingRead MoreMarketing Plan - Cafe988 Words   |  4 PagesManagement 1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet cafà ©. Cafà © Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Cafà © Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiencesRead MoreSuccess Of Friend Z s A Regional Based Coffee House1648 Words   |  7 PagesThe success of Friend-Z s, a regional based coffee house in the United States, is in its tenth year of business. The small business venture, which began as a cooperative college project, has grown into one of the best coffee houses on the college scene. Friend-Z s success has sparked the interest of its partners to take their small business to the next level by expanding into the global market. Competing globally would allow Friend-Z s Coffee House to take advantage of a larger customer base,Read MoreMarketing Plan For Coffee Beans1456 Words   |  6 Pagesnew products for its custom ers i.e. coffee beans. The aim of this marketing plan is to market their new business i.e. coffee beans. The company will import coffee beans grown in Brazil and will expand the importation capacity from 6,000 kg per year to 12000 kg per year. With the provision of the coffee, the company has taken its first step towards a different horizon of the food business. The company remains adheres to high quality and will offer quality coffee beans, unlike its competitors. TheRead MoreHoward Schultz And Starbucks Coffee Company767 Words   |  4 PagesHoward Schultz and Starbucks Coffee Company In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Recognized the untapped market as revealed by statistics. Specialty coffee accounted for less than 10% of the industry’s sales in 1980 (Bouclier,p.39) The specialty coffee sector had expanded rapidly from 1970’s to the 1980 with annual sales rising from $45 million to $750 million (Bouclier, p.39) Schultz decided to use his talents to build a strong companyRead MoreEssay Strategic Plan, Part I: Conceptualizing a Business1081 Words   |  5 PagesStrategic Plan Part 1: Conceptualizing a Business Jojie Urrete BUS/475 September 12, 2011 Linda McKee Strategic Plan Part 1: Conceptualizing a Business A strategic business plan will help the organization define its mission and vision, giving the organization a sense of purpose and direction. In addition a strategic plan will help the organization asses its strengths and weaknesses, and develop short-term strategies that are compatible with long-term objectives. A strategic plan will balanceRead More The Rise and Success of Starbucks Essay1420 Words   |  6 PagesWashington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans. Starbucks created a coffee for the coffee connoisseurs, andRead MoreThe Creation, Development, And Future Of Nestle Toll House Cafe1470 Words   |  6 PagesFelipe Cazares Tiffany Lugo Professor Samarelli Intro to Business 7 December 2105 The Creation, Development, and Future of Nestle Toll House Cafe Nestle Toll House Cafe is one of the most developed and successful franchises known. Henri Nestle, a German entrepreneur, began the fundamentals of Nestle Toll House Cafe in 1867 when he invented a nutritious product for infants that mothers who were not able to breastfeed could utilize. This nurturing product is what gave the Nestle brand the securityRead MoreStarbucks Swot Analysys1228 Words   |  5 PagesStarbucks Case Study Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). How can a giant like Starbucks stay on top of the coffee market yet retain its personal small coffee house feel? Starbucks continuous strive and strategic management plans have proven beneficial in keeping to the goals of the organization. Strategic Management-Setting the Mission and Goals The firstRead MoreMystic Monk Coffee967 Words   |  4 PagesMystic Monk Coffee The Vision The future direction Father Daniel Mary has established for the Carmelite Monks of Wyoming is to expand function by procurring a 500 acre property that will become the new Mount Carmel. This property would be utilized to create a monestary, equipped to house 30 monks, a Gothic church, a covent for Carmelite nuns, a retreat for lay visitors and a hermitage. Father Daniels vision is to expand the monastery by purchasing the Irma Lake ranch for the list price

Thursday, December 12, 2019

A Product Market

Question: A product is brought out to the market; the offer must be managed effectively to allow the consumers get value from the product. Explain. Answer: Immediately a product is brought out to the market; the offer must be managed effectively to allow the consumers get value from the product. The producer of a product will be able to achieve the set objectives as well as sustaining the offering in the marketplace only when the active management is followed. In the process of introducing the product to the market, and observing an effective management, there are technical decisions that have to be made more so in the process where the product if being taken to the global market. Before making the commodity Global, a company is expected to have evaluated and taken note of the factors that are found in the external environment such as the laws and regulations, competition, values and the market needs. There is also need to find the most appropriate expertise that will successfully make the launch of the product in the foreign market. In this paper, the central theme is to file a proposal that my company would best follow to introduce a new healthy on the go cereal product to the market. This will be on behalf of the management a grain food and baking mixes market in the city of Sanitarium, Australia. The new cereal to be introduced is the Weetabix cereal that comes out as an attraction to new users. Literature Review According to a survey conducted by the business analysts in Australia, the new cereal is a product that can be placed into the sub-market of the cereals that are ready to eat that is also seen to be among the major components of the overall market of the cereal food and baking mixes. The market research that was done by ibisworld.com.au has been found pointing out that the cereal industry in Australia that contributes to a gross of revenue amounting to almost three billion dollars. It has also been seen that from 2007, the cereal and baking mix industry have indicated a growth that is expected to span a rapid increase in the future where the consumers are expecting to come across a healthy option that will allow the fight the obesity pandemic. According to previous literature, the industry in Australia falls in an oligopoly market under a mature life cycle stage in the market ladder. Insights have also suggested that the cereal market in Australia will be in future be influenced by t he highly rising population awareness of the healthy eating and obesity epidemic (Kumar, 2010). According to the website wikinvest.com (2012), Kellogg's is robust and commercially considering the sales that were recorded in 2010 out of the known billions. They have also been seen to have the strong tradition in the Australian households and are also well recognized as a brand in the state. Research has proven that the major strength of the industry is in the resources considering that they have manufacturing plants in several countries that broaden their distribution range reaching across the globe to more than 180 countries. According to research in the industry in Australia, uncle Toby appears to be the leading in the oats as a firm dealing in the breakfast cereal markets due to the well-known and trusted brand in the country's households. The manufacturing of the company is said to be based on their local market that allows the business to create and promote their customer relationship. It is as well considered as their weakness because it has been seen to have limited the c ompany to the local market and is yet to test their markets globally. In the available categories of cereals in the market, sanitarium has been seen to be promoting the healthiness of Weet-Bix that comes as a target to the athletic boys and personnel who are the most people who come under the energy junkies segment. Research has proven that Australia has been considering the Weet-Bix a favorite cereal for over 40 years, and it has been known as the only cereal brand to the breakfast for the country's soccer team. Sanitarium has also appeared not to be renowned for being enjoyable tasting cereal. The chances involved the improved alertness and demand for the healthy consumption. Among the discovered fears, the major contender's brands cereal replacements due to the precooked food in nature and the cheapest home-based cereals offered in Coles Woolworths (Kumar, 2010). Research Question What are the best ways sanitarium cereal stores could employ to introduce a new healthy cereal product to the market? Aims and Objectives of the Research Gaining the highest market share that will be the competitor in the industry within the shortest period possible. For this to take place, the firm is supposed to create an attractive offer to the customers by the marketing mix so as to attract more and more consumers. To make the most healthy and nutritious cereal where the clients of all types would enjoy eliminating the possibilities of them thinking of their health risks and providing them with the energy that is needed at the beginning of the day. To find ways to half the gap of market share between Sanitarium and other cereal stores in the international marketplace. To help sanitarium become the market leader in cereals To suggest the most appropriate ways a company could follow to lead in becoming the best global To make our company the most admirable producer of the most broadly consumed cereals at most of the hotels and resorts across the world shortly. Global Survival Strategies The survival of the company in the global level would need the management to develop such strategies as; Forming an appliance with restaurants and hotels to allow the tourists to start to recognize the brand and always remember it. Two, there is a need for a reliable infrastructure in the field of information technology that is to be worked with. It will in turn help in the distribution of the available stock on time. Another significant factor is to keep the primary pricing as low so that the rural residents would begin purchasing a product. Also, it is recommended that the company have a minimum of two warehouses that would be used for the storage of their products to minimize the chances for distribution delays. Methodology The research is objected to using various methods to come up with the most appropriate way that the company would use to go global. First, the management would be advised to use question sires that will be distributed to a group of people around the country aiming to find their opinion about the new cereal that would be introduced to the market. In the questionnaires, there would be questions that would aim at finding the areas that need to be improved in the new product. The mixed reaction to the responses to the questions would assist the management figure out where there needs to be improved instantly for the consumers to love the product more. This would involve a quantitative method to a sample size of approximately 10 percent of the market population. In this case, it will be a situation where the questionnaires would be distributed to some individuals and the responses collected and sampled qualitatively. As such, the feedback that would be used to analyze the market would be a more appropriate and efficient. The company could rely on the customer's opinion from the answers from the questionnaires (Kumar, 2010). Analysis The data collected from the research would be analyzed on the market strategies. The main reason for the analysis is to allow sanitarium to come up with the best way to introduce the product into the new market. The marketing strategies involve some different factors that are believed to be the most considerable in the commercialization of a product. Target market From the research, it has been noted that the market target today appears to be the youngest generation. It is an opening to the company as we could use this as a lead to the introduction of the product to the new market. The target is mainly the athletes who are known to be in need of breakfast to support them whole day and during their sporting activities. The mature market target for the business is rather seen to include the adults ranging from the ages thirty years to forty. The target could, however, be divided into the groups that comprise of the mothers with children. The other category is that which entails the career-oriented adults who are concerned with the healthy and high-quality foods. The mothers are figured to be buying the products, not for their sake but the good of their children and their families. The adult in the athletics career seems to be working in an environment that revolves around a busy lifestyle. These individuals are seen to be stereotypically single and are found to be earning more than enough in the efforts to supporting themselves (Rezaul, 2012). Marketing mix Marketing mix constitutes to the real end product of the producing company to be sold to its targeted populations with the cost market worth of the product, the market regarding where to sell the product, in other words, we could say the accessibility of the product to the consumers and finally the marketing. The marketing here in bold is the way to brand the product in such a way that it will appear appealing and attractive to the customers and various ways to make promotions for it to acquire the desired consideration to the consumers and consequently selling the product (Butuner, 2016). Product A product can be tangible or intangible in aspect; a tangible is a physical ting that can be seen and touched which comes as goods while the intangible product is in not seen or felt and so it is a service in nature. The product is constituted by goods and services made available by the company to consumers in target market in broad concept. In our case, the result from the sanitarium company is weet-bix cereal. The product is attributed to a range of components so as to be a subject of marketing. These components include variation, quality (market mix), types, packing, etc. for the weet-bix cereal; the major cog of the product falls in quality, trademark name, and packaging. The integral component to put into account is quality and the emphasizing the product's premium position (McGhie Mcghie, Austin, 2012). Cereal should be nutritious and healthy. Branding name again an aspect for sanitarium will employ to promote the cereal. Branding is the pinpoint to penetrating into the market share. The ease to have the cereal get to communicate effectively by itself to the consumers will not only attract them but also make them loyal to weet-bix and therefore making them show satisfaction towards its taste. Branding of wee-bix cereal should not only be to produce a bowl of cereal but also get to offer the customers a whole breakfast cereal familiarity. Some research done by various marketing gurus have depicted that smell and sound have got a distinctive way to customer's attraction towards a product. The entire process of buying and putting in the knowledge is to come up with the best recognition of branding. Product grouping is categorizing a product in a wider range of product classes available within the product market. A product's type is categorical in identifying and bearing in mind its use and features regarding products at a sight in the market and the way they are classified. Weet-bix cereal can in broad extend be considered as a food production and can as well be drawn as the product formed from processed food, grain and corn product and eventually a breakfast cereal. Weet-bix cereal is made up of grains that are processed then dries and it, therefore, fits the category in good health (Hogeforster Baltic, 2012). Price The amount of money paid for a product by the customers is what is said to be the product's price. Pricing strategy is the planning and acting upon the plan of what the amount of money to tag onto the product from the customers upon selling. Pricing is a unique strategy as it plays a significant role in reviewing the performance of a product within the market. Pricing a product too little tends to compromise the profits hence the perception that the product is invaluable while pricing too high again will compromise the sales of the good. Therefore, pricing should strategically assure that correctly priced in accordance to live cycle stages of a product that changes the pricing strategy (Alexander, 2008). Value-based, cost-based and target pricing are the main branches of pricing. Value-based pricing is split into binary kinds: good value assessing which provides for right constitutes of quality moderately priced and the other is the value added pricing under which primary cost charge comes in place and the value adding feature is then attached to the product. Manufacturing and marketing of the product also come at a cost for the product to be considered, the level of markup calculated and charged the cost-based pricing for the product at hand. The target profit pricing entails coming up with an aimed level of profit and strategically pricing the product for that reason with the intention to achieve the set profit target (Alexander, 2008). Value based pricing takes into account the costs drawn from the value providing to the customer; Sanitarium will borrow the idea of using the value based pricing to price weet-bix cereal. A good value pricing seemingly provides for an excellent way to creating quality and value to a customer and in return receive value in a measure. Value-added pricing will be employed additionally to be part of endeavors in promotions in conjunction with various products later on, like a free cereal coming with a cereal pack. At the introductory level, a well-laid policy for the penetration to the market will be considered and do away with skimming as the objective is gaining the market share and performing mass promotion. Moderate or low price supported by good promotion will consequently see customer changing over or testing the new puffed up product. This strategy will ensure that a considerable market share at the sanitariums can develop upon. On trying out the product, Sanitarium's responsibili ty is to affirm that the customer likes and loves the sense of taste, marketing mix, and value so as to make them cross over to the new-fangled product. Costs may then be raised gradually eventually (Beri, 2013). Weet-bix will not be the only cereal in the market, and therefore it will be challenging other cereal types on a permutation of price and non-price factors. The price here will be the distinguishing factor as it will be the orbit of the competition. However, there should be other factors that are significant to propel the competition as well. Chief ones would be the market mix of the product and promotion. The two factors stand out significantly in the account of pricing when coming to the customers purchasing the cereal. Sanitarium would require gaining an advantage by proposing to the tourist market a local taste with dynamism and enthusiasm and bid the domestic market desirable quality and nourishment at the reasonable price (Beri, 2013). Place Place strategy speaks of the process of developed reliable and in effect way of keeping and supplying merchandises and products, distributing them and availing them to the customers in the market. This is so important because if a product is not available to the customers, then it is considered useless. It is reasonable enough to avail products to customers as flowingly as possible with the zeal to generate lowest charges and making greater sales return by selling the manufactured products to the customers. Products should be easily accessed by the customer because of the intensity of competition. A customer can only buy what is easily available in case of similar products in competition. Sanitarium intends to be manufacturing and selling the Weet-Bix Bites to various retailers in the order of; Supermarkets, Retail Convenience Stores, Independent Food Stores, and Discounter (Galal, 2013). Sanitarium's method of selling the product is mainly via retailers and local wineries. The product is readily obtainable wherever a breakfast is served like in; cafeterias, tourist resorts and inns too. Middlemen the pinks in the distribution chain of the product. They can be sellers who sell merchandises in confined binges, traders that vend the manufactured goods in unpackaged at small amounts to the retailers as well as added customers. Distributors who supply product to the wholesalers and the retailers and also to other big consumers, charters who are sovereign businesses and operate a particular brand and pay the fee and finally representatives sell products and receive a commission on the trades. For Sanitarium, retailers serve a pivotal role as that is where customers purchase cereals from majority getting them from the supermarkets. Furthermore, it's a major exit for all cereal brands too (Butuner, 2016). There can be numerous chains of dissemination as well. Transport by road will be the simplest where a logistics sector or maybe a firm carries goods to distributers, wholesalers, and retailers. The goods can as well be transported by air, sea or even by electronic means. However, the most reliant are the sea freight service, cargo reaches storerooms, and automobiles from the third party or Sanitarium's private transit the goods to the wholesalers and retailers. This choice is the best as cereal is simply a produce with considerable long shelf life (Butuner, 2016). Promotion Promotional strategy is the channel for marketing and selling of the product to customers. Promotion strategy constitutes with; advertising in the form of nonperson form computation through the use of radios and TVs, public interactions that involve links and related to the organization and the community to vend produces and also come up with trademark awareness. Sales campaign: These generate sales within a short through promotions like coupons, personal selling: is an individual selling of a product and straight mailing: which is mailing by hand so as to sponsor a product jeering info and highlighting the rewards (Schmid, 2013). The advertisement will be made as a way of communication by advertisements via different possibly construct a marque mascot as well that will be attractive to children. The methodology is invited by also opponents like Kellog's various cereal lines. Also, public relations and direct marketing will be other ways of advertisement. This will well be thru by tagging tourism and native culture links on the product's packing and promotion. This way, Weet-Bix cereal will have an edge in Austria as it will be set apart from competitors.Customers will get to hear the information and promotion regardless of whether or not they require to; this will be a push strategy employed Sanitarium example being the unwanted e-mails and also postal mails. An attraction strategy will allow customers to pull the information at their wish basing on their requirement and convenience. Sanitarium will take into consideration both methods majorly emphasizing on the pull strategy as it wouldn't want to get into t he customers; nerves by irritating them with annoying commercials and advertising but just lets the customer pick to accept and go into an advertisement (Schmid, 2013). Control and Evaluation Method To be ascertained that the business has achieved a desired and expected marketing plan, the assessment of the scheme at hand will be done by keenly surveying the progress of the sales in the international market. In the instance where the business generates including revenues, apparently the marketing plan would be considered to have been successful. The Sanitarium can as well control the prosperity of the firm by Dropping cost, increasing output and keeping quantity margins on a budget. Conclusion Weet-Bix cereal has an attractive and hopeful target market with the Australia and taking into account that it is trailing its leader Kellog's, Sanitarium requires to put in place an appropriate marketing mix and strategies to acquire its desired purposes. In the market mix, the product needs to be of upright quality and nutritious enough as well as appealing and available whenever needed. The pricing approach should be value oriented as this will give rise to profits from reasonable charges provided by the customer. The promotion has to be spontaneous if Weet-Bix cereal has to penetrate the market by creating immense brand recognition and equity. Advertising and public relations, upholding tourism and also providing the exceptional market gift. These efforts will no doubt Weet-Bix cereal leaders and also achieve marketing objectives in a specified period. References Kumar, P. (2010).Marketing of hospitality and tourism services. New Delhi, India: Tata McGraw Hill Education. Blythe, J. (2009).Key Concepts in Marketing (Marketing). Sage Publications. Codita, R. (2011).Contingency factors of marketing-mix standardization: German consumer goods companies in Central and Eastern Europe. Wiesbaden: Gabler. Katz, R. L., McKnight, L. W., Vaaler, P. M. (2002).Creative destruction: Business survival strategies in the global Internet economy. Cambridge, Mass. [u.a.: MIT Press. 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(2013).Customer-centric marketing strategies: Tools for building organizational performance. Hershey, PA: Business Science Reference. Schmid, V. (2013).Branding, positioning and segmentation at volkswagen. Place of publication not identified: Grin Verlag. Ramaswamy, V. S., Namakumari, S. (2009).Marketing management: Global perspective, Indian context. Delhi: Macmillan. In Mokwa, M. P., In Dawson, W. M., In Prieve, E. A. (1980).Marketing the Arts. Westport CT: Praeger. Beri, G. C. (2013).Marketing research. New Delhi: Tata McGraw-Hill. Lamb, C. W., Hair, J. F., McDaniel, C. D. (2012).Essentials of marketing. Mason, Ohio: South-Western Cengage Learning. Ferrell, O. C., Hartline, M. D. (2014).Marketing strategy. Mason, Ohio: South-Western Cengage Learning. Lamb, C. W. (2012).Marketing. Toronto: Nelson Education. Lamb, C. W., Hair, J. F., McDaniel, C. D. (2010).MKTG4: Student edition. Mason, OH: South-Western Cengage Learning. Hoffman, K. D., Bateson, J. E. G. 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Thursday, December 5, 2019

H.G. Wells and The Red Room, Conan Doyle and The Clubfooted Grocer Analysis Essay Example For Students

H.G. Wells and The Red Room, Conan Doyle and The Clubfooted Grocer Analysis Essay Plan: Introduction to the collection of poems Similarities and differences between this poem and original fairytale Imagery à ¢Ã¢â€š ¬Ã¢â‚¬Å" how has Duffy used the words used to create pictures in the readers head? Syntax à ¢Ã¢â€š ¬Ã¢â‚¬Å" word order. Why has she written sentences the way she has? Emphasis on a particular word. Structure à ¢Ã¢â€š ¬Ã¢â‚¬Å" length of stanzas Little Red Cap is written by Carol Ann Duffy found in a collection of poems called The worlds wife, where she has given a voice to the women fantasy characters and real people who have generally been silent or their thoughts made clear through the voices of their husbands or partners. Firstly, the title of the poem grabs your attention and reminds you of Red Riding Hood, a childrens story. This is clever, as it sets the readers mind to thinking about the story, which means that the reader can connect all of the similarities in the poem to the childrens story, for example; What big eyes he had! What teeth! The poem Little red cap is among others where Duffy has based this poem on a fairytale story, in this case, little red riding hood. However, this poem has a few differences to the original version of the story. For example, this poem uses imagery to create a very sexual feeling, where as the original fairytale was not in any way sexual, but had a more simplistic idea of good à ¢Ã¢â€š ¬Ã¢â‚¬Å" little red riding hood and bad à ¢Ã¢â€š ¬Ã¢â‚¬Å" the sly wolf. The wolf in this poem is portrayed to the reader as a good character, and Little Red Cap as the sly one who appears to know what she is doing in order to get what she wants. In the first stanza of the poem, Duffy starts off with the metaphor At childhoods end. This portrays that childhood is so powerful it has been described as a physical place. The reader can picture this place clearly because of they way she has continued to describe the houses petered out into playing fields à ¢Ã¢â€š ¬Ã‚ ¦till you came at last to the edge of the woods. This makes the reader think that she is no longer an innocent child, she is independent and is now an adult. However, we find out in the second stanza that she is still only sweet sixteen which makes us wonder if she is really as grown-up as we first thought. Even though much of the poem relates to her no longer being a child, no longer being naÃÆ' ¯ve and innocent, Duffy uses the language to perhaps warn the reader that she is not as grown-up as we presume. The sentence I lost both shoes, but got there, wolfs lair, better beware stands out as a break of normality. It has been written so that it rhymes and spoken quickly, rolling off the tongue to draw more attention to that particular sentence. The sentence is witty and perhaps even a little childish but has an element of trying to be grown-up. The stanzas throughout the poem are irregular. Stanza 5 is the longest one in the poem and the rushed enjambment of the words gives the reader a sense of excitement. A good example of the imagery Duffy has used in this poem is, Away from home, to a dark tangled thorny place. The way she has used these words makes the image very clear for the reader to imagine exactly what the Wolfs lair must be like, a nasty place, away from the protection and safety of her home. The wolf is initially portrayed as a bad character, perhaps because that is the role in which is usual, however we learn that the wolf isnt as bad as we first predicted, which differs to the original tale. It was there that I first clapped eyes on the wolf. By writing it in this way, the emphasis is drawn to the word I meaning little red cap. If she has changed the syntax and written it was there where I first saw the wolf, the emphasis would have been more on the wolf, and at this stage Duffy isnt ready to completely introduce the wolf, only to let the reader hear what Little red cap thinks of him. .ue6bcc0d28b79f20273ce5ef323c393f4 , .ue6bcc0d28b79f20273ce5ef323c393f4 .postImageUrl , .ue6bcc0d28b79f20273ce5ef323c393f4 .centered-text-area { min-height: 80px; position: relative; } .ue6bcc0d28b79f20273ce5ef323c393f4 , .ue6bcc0d28b79f20273ce5ef323c393f4:hover , .ue6bcc0d28b79f20273ce5ef323c393f4:visited , .ue6bcc0d28b79f20273ce5ef323c393f4:active { border:0!important; } .ue6bcc0d28b79f20273ce5ef323c393f4 .clearfix:after { content: ""; display: table; clear: both; } .ue6bcc0d28b79f20273ce5ef323c393f4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue6bcc0d28b79f20273ce5ef323c393f4:active , .ue6bcc0d28b79f20273ce5ef323c393f4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue6bcc0d28b79f20273ce5ef323c393f4 .centered-text-area { width: 100%; position: relative ; } .ue6bcc0d28b79f20273ce5ef323c393f4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue6bcc0d28b79f20273ce5ef323c393f4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue6bcc0d28b79f20273ce5ef323c393f4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue6bcc0d28b79f20273ce5ef323c393f4:hover .ctaButton { background-color: #34495E!important; } .ue6bcc0d28b79f20273ce5ef323c393f4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue6bcc0d28b79f20273ce5ef323c393f4 .ue6bcc0d28b79f20273ce5ef323c393f4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue6bcc0d28b79f20273ce5ef323c393f4:after { content: ""; display: block; clear: both; } READ: Comparison Essay - The Pieces of Silver The Red BallIn this poem, the wolf appears to be educated and not sly in order to con little red riding hood, which is the first difference between Duffys poem and the original fairytale. We can see this in the second stanza you might ask why. Heres why. Poetry. Of course, the reader knows that the wolf cannot literally read or talk, but this personification is used to create a stronger connection between the reader and the character of the wolf in the poem. For this reason we can see that little red cap also has a passion for learning, for it was the poetry that bought her to the wolf. The word poetry, was separated from the rest of this line in a sentence on its own which is another way Duffy has used her words to draw attention to the more important things. For this reason, it is more unexpected for the reader to hear in the change of personality for the wolfs character. There is a lot of imagery throughout the poem to portray to the reader that little red cap has lost her innocence. Left it behind at the end of her childhood. My stockings ripped to shreds, scraps of red from my blazer snagged on twig and branch. This powerful use of the colour red may symbolise the passion in this very sexual part of the poem, or perhaps even blood, because imagery has been used in such a dramatic way that the reader can see clearly she may even want to have sex with this wolf; for what little girl doesnt dearly love a wolf? This is almost chatty, written in the way someone would speak to a friend. For this reason, Duffy appears to have written to a more female orientated audience. Duffy uses more colour later in the poem where a wall was crimson, gold, aglow with books, this imagery arguably does not mean that she has a passion for the colour or the wall in a physical sense, but reinforces the point that she has a passion for learning. Another reason for Duffys vivid use of colour in the poem using colours such as crimson, red and blood also helps build up to the killing of the wolf, although the reader may still be a little surprised that little red cap has used violence after her contrasting calmer approach previously in the poem. After the stanza, which portrays a very sexual nature, Duffy uses her use of words, and again uses colour to show purity. And went in search of a living bird à ¢Ã¢â€š ¬Ã¢â‚¬Å" white dove. The white colour is a very pure, natural colour and the dove is a very gentle bird. So it almost appears a shock when in the next line the wolf eats the dove which flew, straight, from my hands to his open mouth. Before this, the wolf appeared the educated one, but now the role is reversed as little red cap appears very intellectual and appreciates beauty in this instance, the dove, where as the wolf does not. The sentence continues one bite, dead. This is a very short sentence and emphasises the quick snap of his jaw and demonstrates the destruction that the wolf could cause. In the last stanza of the poem, we also found out that the wolf was in fact a bad character after all and the poem refers back to the original fairytale in which the wolf had been sly enough to trick the grandmother into letting him eat her saw the glistening, virgin white of my grandmothers bones. Towards the end of the poem, little red cap appears to be looking back and reflecting. The enjambment adds to the reflection. Words, words, were truly alive on the tongue, in the head, warm, beating, frantic, winged; music, and blood. This again is a very quick sentence consisting of singular words to give a fast, panicked, maybe even exciting feel. Duffy has used personification here so that the reader can relate closely to Little red caps passion and excitement for literature, of course words cannot really be warm or winged but these add to the sense of excitement Little red cap is feeling. .ud1cbb77d0510d8406260c61a5aea5c60 , .ud1cbb77d0510d8406260c61a5aea5c60 .postImageUrl , .ud1cbb77d0510d8406260c61a5aea5c60 .centered-text-area { min-height: 80px; position: relative; } .ud1cbb77d0510d8406260c61a5aea5c60 , .ud1cbb77d0510d8406260c61a5aea5c60:hover , .ud1cbb77d0510d8406260c61a5aea5c60:visited , .ud1cbb77d0510d8406260c61a5aea5c60:active { border:0!important; } .ud1cbb77d0510d8406260c61a5aea5c60 .clearfix:after { content: ""; display: table; clear: both; } .ud1cbb77d0510d8406260c61a5aea5c60 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud1cbb77d0510d8406260c61a5aea5c60:active , .ud1cbb77d0510d8406260c61a5aea5c60:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud1cbb77d0510d8406260c61a5aea5c60 .centered-text-area { width: 100%; position: relative ; } .ud1cbb77d0510d8406260c61a5aea5c60 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud1cbb77d0510d8406260c61a5aea5c60 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud1cbb77d0510d8406260c61a5aea5c60 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud1cbb77d0510d8406260c61a5aea5c60:hover .ctaButton { background-color: #34495E!important; } .ud1cbb77d0510d8406260c61a5aea5c60 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud1cbb77d0510d8406260c61a5aea5c60 .ud1cbb77d0510d8406260c61a5aea5c60-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud1cbb77d0510d8406260c61a5aea5c60:after { content: ""; display: block; clear: both; } READ: Conan Doyle EssayIn the next stanza but then I was youngà ¢Ã¢â€š ¬Ã‚ ¦ There is no longer a panicked feel to the words, but is looking back on the reality of her experience. This is a calmer approach and makes her sound grown-up again. Duffy uses repetition in the last stanza: I took an axe to a willow to see how it wept. I took an axe to a salmon to see how it leapt. I took an axe to the wolf as he sleptà ¢Ã¢â€š ¬Ã‚ ¦ This rhyming is a change to the way Duffy has written the rest of the poem, which makes the last stanza stand out and to make the impact of the words stronger on the reader. Also in this last stanza, there is a change of tense from past to present. I filled his old belly with stones. I stitched him up. Out of the forest I come with my flowers, singing all alone. This draws the readers attention to the last few lines which are very important in the poem, because everything that has been said previously is contradicted in these last few lines, for example the reader finds out that the wolf isnt as good as he was portrayed, because he did in fact eat the grandmother. As well as this, we see that little red cap is no longer portrayed as innocent because she has had to use violence. The last stanza is also a reflection of her innocence out of the forest I come with my flowers, singing all alone, this demonstrates an almost innocent approach which mirrors what was said in the beginning of the poem. This is a clear way to show Little red caps growth and independence throughout the poem, although she still appears a little innocent. However, arguably once she has lost her innocence she cannot get this back. However by doing this she is showing that perhaps she no longer wants to be at childhoods end but back with the protection and security that she would have had when she was still an innocent child. In conclusion, Duffy has cleverly written this poem based on the fairytale little red riding hood, but there are many hidden meanings to various parts of the poem, for example touching on childhood innocence and teenage rebellion. There are also arguably different interpretations to what Duffy has written.