Sunday, April 21, 2019
Global Branding In The 21st Century Essay Example | Topics and Well Written Essays - 500 words
Global Branding In The 21st Century - Essay guinea pigGlobal piting managers increasingly need to find ways to speak to customers individu in ally, or in small groups.Global brand managers atomic number 18 able to make pass with their customers in ways never before possible. The opportunities of interfacing with individuals and smaller, carefully targeted interest groups, and the ability to reach them whenever and wherever they may be at any given moment, are unlimited. Global branding managers are exploring all this with a variety of approaches, making the Internet a malleable and ever-changing medium. Even branding managers, whose products cannot be obtained directly via the Internet, such as fast-food restaurants, use the Internet to communicate a favourable personality and the value of their services to create goodwill among their customers.In the midst of all this, brand presence emerges as an important means of continuity and interfacing with other communication media. I f not, new brands and brand marks, that surface almost daily on the Internet, can become extinct even before be recognized and accepted by the customer. The time span for creating new brands and brand marks has been shortened comfortably through the availability of computers and a wide variety of computer software.