Sunday, March 31, 2019
Apple Macro Environment
orchard orchard apple tree tree Macro surroundings apple Inc Comp either(prenominal), pay offed by Steven Jobs, Steve Wozinak and Roynald Wayne is 30 forms old now Steven Jobs is the man behind this winning company. orchard apple tree has expanded from computers to consumer electronics over these years and lot of changes has occurred during these periods, which obviously happens in any creative industry. In the month of January 2007 the name was changed from apple Computer Inc to apple Inc Officially. Some of the crops of apple over a decade ar effect Mac g4 cube, I pod, Mac book pro, I ph unrivaled and the a la mode(p) champion is the I pad.In the market system stinting purlieu plays a major signifi give the sackt role. It is concerned mainly close the consumer acquire power and spending patterns. According to high economic turn overth assures higher(prenominal) standards of employment and in grow, which leads to marketing boom in some industries. merchandising pl ans atomic number 18 influenced by many economic items such as current income, scathes, savings and credit. The major trends of income and consumer spending in the market should be cognise to the marketers.The economic factors of apple Inc revenue in 2008 was less when comp bed to 2009. The revenue growth of 2009 was communicate to increase by 10%. The sales of I phone and I pod increased enormously during this period. The iPod has contributed majorly for apple computers. The sales of personal computers reduced about 8% in 2009. They kick in updated the softw bes in clean iphone. Apple tv which was 40gb has been changed to 160 gb during sept 2009. They upgraded the i macintosh by replacing the polar cathode fluroscent lamp with mercury free LED. These frequent changes in the convergences made the consumers to buy much.Since 2006 Apple inc has set and met the important goals to reduce the impact on the environment. Every product which is shipped has assessed the full lif e cycle of green ho employ gas emissions (GHG). colour house gas emitted from the production, transport, use and recycling of products is over 95% and the ministration 5% is used for facilities. Everyday operations and environmental impact is managed guardedly by apple. Energy consumption by them is reducing year by year to control carbon emissions foot print. Apple has introduced a renewable vigor in the year 2008 which has converted 100 % of energy to renewable sources. They have introduced recycling and composting programs to reduce the waste. Continuous environmental, health and safety managements are finished to improve the product, process and run.Innovative ideas create a new product, changing the old product by updating new softwares. Factors and trends colligate to innovations that affect the evolution of new products or the marketing process. New technologies comprise the consumers to buy the product imperatively. Advanced technologies can bring forth a la mode( p) industries, gives rise to new vocation and advance products for existing business. New engineering factors can also create negative sides for business. To improve their positions marketers should constantly monitor lizard the vocational environment to look for better opportunities.Apple inc is mainly traffic with computers and electronic gad stimulates so technology plays an important role. They update their softwares regularly so large number tend to buy the new version one. In the year 2009 apple has updated many specifications wish well, desktops and mac notebooks earn epeat gold status, mac mini, imac and mac pro has met the energy star 5.0 specification, mac book pro has been updated by built in batteries and iphone 3GS has a power adapter which performs global energy efficiency standards.Apple inc is Planning to introduce the latest mobile cheat Ipad which is something very thin and has multi touch screen where you can arrive the web, email, photos and videos deep down seconds. It is very convenient to handle also. Mostly all the functionalities go away defecate in any orientation. This way you can check your mails, messages and chat with your friends immediately. policy-making EnvironmentThe political environment consists of the laws, government agencies and pressure groups that influence and peg down various organizations and individuals in society. The social and economic environment is related virtually to the political one. Some of the issues you must know are , what is the governments perspective on the economy, culture ,religion and finally on marketing ethics .Apple has invested or so $ 580,000 since 2002 for political activities. The Cost cannot be determined exactly because reporting at the state level is incomplete and can be misguided. It has failed to publicly hear its political contributions. It is a member of the sell industry leader acquaintance (RILA) acts as a solicitor for the retail industry. They are main members of American electronics association (AEA) .It represents mainly the technology segments, because apple is dealing with sophisticated electronic equipments.By doing this it modifies the governments at the state, federal and international levels business opportunities and capital ram at are resultd, Offering several business services and networking programs.Cultural EnvironmentThis environment is mainly concerned about the peoples behavior and trends, cultural factors like surveys, ideas, attitudes, beliefs and the population of subgroups which affects consumers purchasing behavior. The cultural characteristics and trends in incompatible markets must be carefully understood by the marketers.Apple inc targets the younger generations with to a greater extent progress technologies .The I phone, ipod and mac computers are spread worldwide. The companys target includes al or so all sectors of the society, for younger and the older generation. They have designed the gadgets softwares and colors according to it. This contour of target market is larger sources of income. Most of them in the UK and the US are using apple inc products from ipod to the iphone. Hope in forthcoming generations it testament be the ipad.SWOT ANALYSISThis analysis is done after the PESTEL analysis. It tells about the foreign environment impact on the strengths, Weaknesses, Opportunities and threats that affect the business. Strengths and flunkes are internal factors. Opportunities and threats are the external factors(S)trengthsStrengths of apple inc are the speculations are given in detailed, lurch to the node is done perfectly in a controlled retail experience like apple store. Customers prefer apple inc products because of the quality and service they provide.(W)eaknessThe weakness of apple inc is the cost which is very high for research and development when compared to opposite laptops like dell, hp etc..The unit sales will be extra because they never compete at the bottom end of the market.(O)pportunitiesOpportunities of apple where I phone and virtualization can be re-entries to corpo esteem market. I phone has been successful in corporate market by developing multiple monetary value points.(T)hreatsThe close competitor to the apple is Microsoft. Microsoft is beloved in the dominant PC operating system player it could stop the market shares. Microsoft has refined many OS from the XP to vista and now it is windows 7. OS 7/8 was one of the major disasters.Marketing MixTo sop up a business get hold of its objectives by marketing its products with different kind of strategies and services effectively to different consumer groups. The 4Ps plays a major role in any kind of business they are harvest, scathe, Promotion and invest. In addition there are 3Ps People, performance and Physical Evidence is called has the extended marketing combine. Any concern of necessity to make sure they are marketing the pay product to the right person at the right pric e in the right can at the exact time with the necessary promotions. You should identify your target customer groups.For example If you are winning bags and decided to target childrens of school and college, it would be appropriate to market contrasting designs of bags ( crop)At a moderate rate ( expense)Selling at stationers places (Place)Promoting some products with dis looks (Promotion)Product Life CycleProduct gist tangible or physical items you are selling to the consumers. Marketing is about identifying, anticipating and satisfying customer needs. Product can be characterized by its means, materials, form and functions. A product will consist of a disgrace name, packing, service, maintenance and warranties. There are 3 levels of a productThe fondness product Which is tangible and it is actually to satisfy the needs of the customer.Actual Product The product is defined by such things like color, style, branding and dash and how people are purchasing it.Augmented product Al l the services offered after buying the product like warranties, guarantees, customer services and knowledgeability services.To keep the customers interested you should make clear that creating innovative products is becoming increasingly necessary for business. So consumers prefer apple Inc products. One of the booming industries in the world is mp3 players. Apple Inc has become popular in this market category. They are the innovators in the mp3 industry. Some of the hardware products include Macintosh computer, I pod, I phone, latest I pad and many more. Apple has created more takeout devices where in the user can watch movies and videos through it. Through the use of proper strategy and varied opportunities, apple has achieved rapid growth and development within a short span of time.ServicesThe website of the company has all the support services which is available for the clients. If the product is not functioning properly the client can check it on the website and fix the pro blem. Consumers can get the helpful information about the product and can also download support systems. Company has different services centers all over the world.PriceAccording to the consumer point of view, price is a substantial factor. Value of the product or service at the market which is fiscally expressed is known has price. The price must be fixed according to the products quality and brand. Price fluctuates in certain periods which are done according to the market value. This P of marketing mix plays an important role in business because it tells about the revenue generated. To be stable in a business you should account about your competitors priceApple inc has a standard price for most of their products. They are targeting brand loyal customers. Fluctuation of products is done very rarely. Different market segments has various prices, clients will have lesser doubts about taking a look at the companys product and the products that they can afford. The starting price of Ma c book is from 816 is overpriced when compared with some other laptops. They have lot of good features when compared to others. When you are comparing the zune and the ipod, zune does not have WAV uncompressed and Bmp Photos file compatibility. They have the flight touch facilities and its very easy to handle. Services are done for free for a luckicular period of time. This is one of the major reasons many people choose apple products. Apple products range starts from ipod shuffle -46 to the expensive mac pro which is 1940. Customers know about the product standards and the services that are available. The 16gb ipad which is the latest gadget ranges from 499 -899. Customers will be definitely satisfied with the price, because they are getting the latest technology product with more features in it.PlacePlace is also known as channel, scattering or intermediary. It is the means of distribution on the product which you select or service you are marketing. Pricing and promotion dec isions will impact on your choice. Product can be sold through wholesalers and retailers. Distribution must be done in an effective and efficient manner in order to ensure the marketing objectives. Two type of distributions they are Indirect and direct distribution. An go-between is used like the wholesaler and then to the retailer in corroboratory method. In the direct method dealing is directly done with the consumers and manufacturers . intense distribution is used to sell low price products. Exclusive distribution takes place in a single outlet and the product is super priced. Selective distribution is where consumers are willing to shop around and pocket-sized number of outlets are selected to circulate the productApple inc products can be r separatelyed to customers through net by online purchasing. They use a very different distribution mix. The products can be purchased from apple directly. Products are available through various channels. Some of the online resellers a re Amazon, eBay, Wal-Mart, cellular and electronic retailers. Apple has 286 retail stores worldwide and the latest one is opened in the New York City. The largest apple store is in regent street London. In India, Reliance retail has opened istore. Apple follows both distribution strategies like exclusive and the discriminating one. They have opened 31 stores in the year 2009, the first one was opened in village located in downtown and the destruction one was in Bristol at cribs causeway on Dec 12th. Apple is going to open many stores in the future and the rough soma is about 70 specific locations.PromotionPromotion is done by communicating and explaining about the product uses to target customers. It is mainly made up of these factors like publicise, sales promotion, public relations, direct marketing and personal selling. By doing lot of promotions the customers can be updated about the products and also know the value of it. This activity takes place in the initial stage of ma rketing, for the customers to be well-known(prenominal) with the product. The communication process must be conveyed properly to the customers end and the instrument should get a feedback. With the feedback they can analyze and improve their strategies. The concern should start with the identification of prospects and customers should be kept informed what is happening and how the staffs are discussion customer complaints.Apple inc uses many promotional methods the main is through advertising including the net profit (website, banners and pop up ads). They are advertising also by means of TV commercials, magazine ads and also in store advertising. They have done lot of promotions like Think different campaigns and the ipod people. Apple has announce couple of rebate offers for products drop dead year they are iwork software, mobile me and pressman promotions. Back to school offers was like getting a Mac for college and get a free ipod touch was the latest. Apple can change the harm and conditions of the promotion at any time without prior notice. The promotional activities attracted more number of customers to buy apple products. The touch rebate has changed its cost to 229 when compared to the last year.ConclusionFrom the above analysis macro environment and marketing mix is substantial factors for a concern to do good business. We feel that Apple must focus on several key aspects to continue to grow and succeed. They must continue a stable commitment to licensing, push for economies of background between media and computers, and become a learning organization. In the Demographic part you can see that Apple Inc has opened more stores last year. more revenue has been created in the sales of ipod and iphone. Forthcoming year the revenue will be increased by ipad. Energy consumption and the resources are utilize in a proper way. Apple is so unique from other products because of its innovative design. Technology is improving day by day to make things ve ry easier to the customers. Latest ipad will be one of the reasons for high technology. From the socio-cultural factors we come to know that they are targeting all age groups. By getting feedback from each and every people worldwide, they are improvising the product. From these given factors they can know their peremptory and negative feedback.The 4 Ps of marketing mix describes about different marketing strategies. The marketing mix will focus to reach more marketers. In the coming years it will be able to provide a deeper analysis of marketing problems and also give direct solutions to it. It will be an analytical tool for various marketing solutions. The whole of marketing mix is important in developing effective positioning. The services of apple Inc have satisfied lot of customers. Product is purchased directly through internet mostly. Apple is planning to open many retail stores worldwide and the count is still going on.